Day 4 Sessions
Enjoy Today's Sessions Until
The Metadata Advantage: Keywords, Categories, and Copy
That Sell Books
Dave Chesson
With Derek Doepker, Host & Founder of the Bestseller Secrets Summit
In this expert session, Dave Chesson, founder of Kindlepreneur and creator of Publisher Rocket, reveals how to make Amazon’s algorithm your biggest marketing ally. You’ll learn how to choose the right keywords and categories so your book gets discovered by the exact readers who want it, and how to write data-driven book descriptions that convert browsers into buyers. Dave also shares behind-the-scenes insights into how Amazon’s ranking system really works and the common mistakes that keep authors invisible.
Dave Chesson is the founder of Kindlepreneur and Publisher Rocket. He's worked with many New York Times bestselling authors in multiple genres and topics like Ted Dekker, Orson Scott Card, Kevin J. Anderson and more.
Learn more here:
https://excuseproof--rocket.thrivecart.com/publisher-rocket-special-deal/5e8f51fc1dd46/
https://kindlepreneur.com
How to Write a Memoir That Shines and Has Readers
Begging for More
Sue Muller Hacking
With Ray Brehm, Host of the Bestseller Secrets Summit
In this Expert Session, Sue Muller Hacking—a bestselling author and certified book coach—takes you beyond the clichés of memoir writing. Discover the little-known distinction between memoir and autobiography, why your “slice of life” matters more than your whole life, and how to craft a memoir that both inspires and establishes your unique authority. Sue shares how to find your most powerful story, set the boundaries that make your memoir resonant, and why the right “aha moment” can launch your book to new heights.
Sue Muller [MULL-er] Hacking is a Certified Book Coach and author of 8 books for both children and adults, including her memoir, Heels To Hiking Boots, published in January 2025, which routinely hits #1 in Amazon categories. She's been a photo-journalist for more than 30 years and hails from Olympia, WA, but can often be found writing in the salon of the family sailboat anchored somewhere in the Pacific or Indian Ocean.
Learn how to craft your own Origin Story: the story of WHY you write what you write, or coach like you do.
https://thewritevoyage.com/writeyouroriginstory
Mastering the Blurb: How to Turn Browsers Into Buyers With
the Right Words
Jessie Cunniffe
With Derek Doepker, Host & Founder of the Bestseller Secrets Summit
In this expert session, Jessie Cunniffe, book blurb specialist and founder of Book Blurb Magic, breaks down the science and storytelling behind a blurb that sells. You’ll learn how to transform your description from a flat summary into a persuasive sales tool that captures attention and converts readers. Jessie shares her proven strategies to write blurbs that balance emotion, intrigue, and clarity. You’ll also discover how to avoid common blurb mistakes so your book’s description accurately reflects your story while standing out in a crowded marketplace.
Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. On the occasion that Jessie manages to snatch some reading time, she’s probably buried in P. G. Wodehouse or Agatha Christie.
https://www.BookBlurbMagic.com
https://www.youtube.com/@BookBlurbMagic
Find The Author Marketing System That Fits Your Personality
Keith Newhouse
With Ray Brehm, Host of the Bestseller Secrets Summit
In this Expert Session, Keith Newhouse shares the breakthrough strategy that’s helping authors fall in love with marketing—by matching their promotional efforts to their own personality. Discover why most marketing advice fails, how to identify the tactics you’ll actually enjoy, and the simple mindset shift that can transform your author journey. If you’re ready to ditch overwhelm and start building your audience in a way that feels right for you, this is a must-watch.
Keith Newhouse is the founder and publisher of Newhouse Creative Group, a family business inspiring the readers and writers of today and tomorrow with traditional publishing as well as self-publishing and author services. After years of hearing every excuse as to why authors HATE marketing (and they're all valid!), Keith discovered something revolutionary: the problem isn't that authors are bad at marketing... it's that they're trying to market like someone else.
Learn more here:
NCGAuthorServices.com
The 2025 Facebook Ads Blueprint for Authors
Nick Erik
With Derek Doepker, Host & Founder of the Bestseller Secrets Summit
In this masterclass, Nicholas Erik, sci-fi author and creator of The 80/20 Book Marketing Newsletter, shares his step-by-step Facebook Ads strategy for authors in 2025. You’ll discover how to adapt to Facebook’s latest AI and targeting updates, avoid money-wasting mistakes, and build ad campaigns that actually sell books. Learn how to start small (as little as $5/day), test efficiently, and identify whether your ads, cover, or blurb need fixing before scaling up.
Nick Erik is science fiction novelist who has written over 20 books. He writes comprehensive guides and offers courses on how to sell more books, build your fanbase, and be more productive.
Learn more here:
Slides: https://bestsellersecrets.com/wp-content/uploads/2025/10/NickErikSlides.pdf
Complete Guide to Facebook Ads (Google Doc): https://nicholaserik.com/fb-guide
Site for signing up for the newsletter: https://nicholaserik.com
How To Build an Audience for your Book for the Long Term
Kris Safarova
With Ray Brehm, Host of the Bestseller Secrets Summit
In this expert session, Kris shares her approach to building a long term audience, while staying true to yourself. Realize the things that scare you are probably the most valuable to your audience (and they won't scare you after this conversation).
Kris Safarova is the CEO of StrategyTraining.com, Firmsconsulting.com, and an author of over 20 books, including # 1 bestsellers like Succeeding as a Management Consultant. She was recognized among the top 30 world management professionals of 2024. A former concert pianist, Big 4 consultant, and $1B portfolio corporate banker.
Learn more here:
https://www.firmsconsulting.com/freebook
Get Access to Over 30 World Class Sessions
Plus Bonuses valued at $2,426
@ 2025 The Bestseller Secrets Summit is curated by Ray Brehm and Derek Doepker